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Users will soon have a new feature that permits them to cut down on the quantity of AI-created content appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 billion AI-generated clips.

Testing and Rollout

The new functionality is undergoing trials over the next few weeks before a global rollout. This development coincides with a rise in content created by AI, spurred by emerging content generation software.

AI Content on Other Platforms

Recent reports that approximately one in 10 of the most rapidly expanding video streams on a competing service only show content made by AI. A significant portion of this content is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is often nonsensical or surreal.

Our research shows that many people appreciate content made with AI tools, from computer-generated images to educational videos, and we intend to provide users the ability to see more or less of that, based on their own likes,” said a company executive.

AI on the Platform

TikTok disclosed that there are presently 1.3bn videos on its app labeled as made with AI. Overall, over 100 m pieces of content are added to the app every day, making clips made by AI a minor part of its overall inventory.

How to Adjust Settings

Viewers will be in a position to limit or boost the amount of artificial media they see by using the “manage topic” setting in the app and selecting AI-made media. Other topics that are already be adjusted under the tool cover politics, style, beauty, and movement.

Content Labeling and Policies

Its rules mandate content makers to identify convincing AI-generated content, and it prohibits dangerous fake videos of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its community policies.

Furthermore, the app will from now on attach an “AI-made” label to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This step is aimed to help prevent users from seeking to circumvent the disclosure requirement.

Responsible AI Funding

TikTok is additionally establishing a two million dollar AI literacy fund for professionals and groups to produce informative material about responsible artificial intelligence. This project will benefit charitable organizations specializing in educating coding and technology.

Moderation Strategy

The platform has supported its safety measures, following controversy over intentions to make redundant a large number of review team members in the United Kingdom. TikTok is expected to eliminate hundreds of positions in its content moderation division in London, with labor groups and internet security professionals voicing alarm that humans are being replaced by machine-led review.

A company official explained that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most distressing content before it gets reviewed by staff. The platform reported a significant reduction in shocking and graphic content seen by content reviewers over the previous year due to the use of its machine learning processes.

We believe it is crucial to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is proving valuable operate efficiently.”