This Corporate Battle For the Cable News Network Shows How Broken US Journalism Has Become.
This past Thursday night, amid swirling speculation about a shooting at Brown University, the network's Kaitlan Collins used social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.
Even though the network is hardly a impeccable news source, her words resonated for numerous observers. It is one of the outlets where there exists fact-based and generally reliable reporting – particularly during breaking news situations like the one developing in the vicinity of a New Hampshire storage facility.
A Vulnerable Position During a Corporate Battle
However the news network, now middle-aged, finds itself in a vulnerable situation as two massive media conglomerates compete for ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has become part of a high-stakes game of business acquisition, rather than as a question of what benefits the information-seeking public.
“This represents another instance of the fundamental flaws with roots in many years of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The debate about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a broader point.
“It gets presented as a financial tale with key players as the central actors, but there is scant discussion of the societal benefit,” Pickard explained.
The Complicating Factor: Political Influence
The CNN scenario is further muddied by Donald Trump’s opinions about a network he has long portrayed as perhaps his chief “fake news” foe.
Think back to the chants of “CNN sucks!” at his rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now says that CNN needs new ownership. Many see this as a desire for ownership that will protect him from journalistic oversight. That is one reason why he seems to favor Paramount Skydance, which has made a unsolicited offer.
He has grounds to favor that suitor more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently placed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that storied news network.
A Possibility of Further Instability
It is important to note, if Netflix is successful, CNN and other cable outlets would first be separated into a independent unit. That would be a welcome development to many at the network, but it’s not exactly a guarantee of stability. That structure could position CNN for a future sale. It never ends.
According to Timothy Wu, much of this is illegal, anyway. The prominent critic of big tech’s dominance stated that competition laws should prohibit both deals.
“Either merger would be detrimental to the country, and both should be opposed by regulators,” Wu argued.
The Bigger Challenge and a Way Ahead
No matter the outcome in this situation, the underlying crisis persists.
“Our current system is a very system hostile to democracy, but we ought not succumb to the belief that change is impossible,” Pickard said. Regulatory choices – originating in the 1930s and 1940s – helped to foster this overly commercial monster, and different policy decisions can tackle it.
Will that happen in an era where the head of the FCC won’t even affirm that the agency is independent? Reform is very unlikely now, but that is not to say it will not happen in the future.
Policies that strengthen independent news organizations, reinforce local journalism, fund public media, and prevent the concentration of media power in too few hands are not only possible – they are essential for a healthy democracy.
Regarding media ownership, larger is not superior. And news organizations such as CNN shouldn’t be tools in the newest merger game.